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Wrangler 2018: The Blue in Our Blue Jeans

May 21, 2018

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"Most people probably don’t know what makes their jeans blue, but indigo plants and dyes have been producing our favorite color for thousands of years. In the early 20th century, chemists began making synthetic indigo dye from petroleum, which helped fuel the runaway success of denim and the blue jeans industry. But natural indigo is back in a big way, thanks to Stony Creek Colors and our friend, Sarah Bellos."


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Selected Press

  • Wallpaper Mag: True Blue 2018
  • Wrangler Feature: The Blue in Blue Jeans Thanks to SCC 2018
  • Racked feature: Why you should care about natural indigo 2017
  • NIFA: USDA Helps Small Bus Develop 2017

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