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GreenBiz 2018: Feeling Blue? How This Entrepreneur Revitalized a Natural Dye Industry

June 20, 2018

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"An estimated 1.2 billion pairs of jeans are sold each year worldwide. The magic behind this timeless piece of clothing is none other than the 50 shades of blue — indigo to be precise.

Indigo is a color, a plant, and a specific molecule. And while there are 5,000-year-old traditions of using natural indigo in places such as India, Japan, and Guatemala, most indigo on the market today is derived from non-renewable fossil fuels — and thus unsustainable.

But Tennessee-based Stony Creek Colors (SCC) is changing that. Started in 2012 by Sarah Bellos, SCC is the first company in the United States to grow the indigo plant at a scale usable by the commercial denim industry."

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Selected Press

  • Wallpaper Mag: True Blue 2018
  • Wrangler Feature: The Blue in Blue Jeans Thanks to SCC 2018
  • Racked feature: Why you should care about natural indigo 2017
  • NIFA: USDA Helps Small Bus Develop 2017

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